Vaughn Chiropractic
Client: Chiropractic & Wellness Clinic
Type of Assignment: Logo Rebrand
Location: Michigan
Year: 2024
Overview:
Vaughn Chiropractic approached me seeking a refreshed brand identity that would better reflect their holistic, nature-centered approach to chiropractic care. The goal was to communicate healing, growth, and alignment while maintaining a sense of calm professionalism.
Design Process:
The central concept came from integrating a spine with a tree, using the curvature of the spine to form the tree trunk. This dual imagery symbolizes both the structural importance of spinal health and the natural, restorative principles behind their practice. Subtle leaf elements branch off to convey vitality and organic wellness, while a soft green and neutral gray palette reinforces a sense of calm, balance, and trust.
Visual Goals:
• Symbolize the spine as the foundation of wellness
• Integrate a tree to represent natural healing and
longevity
• Use earth tones for a professional yet warm and
inviting aesthetic
• Ensure the logo feels modern, clean, and aligned
with wellness branding
Outcome:
The final logo merges anatomical symbolism with natural imagery, resulting in a strong, memorable brand that aligns with Vaughn Chiropractic’s mission to help clients grow, heal, and thrive. The client was extremely pleased with the outcome and has since incorporated the branding across signage, online presence, and wellness materials.