The Emerald Beauty Lounge
Industry: Beauty / Wellness / Luxury Services
Year: 2024
Overview:
Formerly known as The Indigo Bar, The Emerald Beauty Lounge underwent a complete brand transformation to reflect its shift toward a more upscale and luxurious identity. The owner envisioned a visual presence that communicated elegance, tranquility, and high-end beauty services, all while maintaining a modern, welcoming tone.
Design Goals:
• Reimagine the brand from “Indigo” to “Emerald” to align with a
rich, gem-inspired identity.
• Create a logo that evokes luxury, relaxation, and refinement.
• Use typography and color to suggest premium service and
timeless beauty.
Design Process:
The design process began with a full audit of the existing brand and competitor research in the luxury beauty industry. The emerald gemstone became the core visual concept, symbolizing growth, renewal, and luxury. I explored organic shapes to reflect calmness and softness, paired with elegant serif typography to elevate the brand’s sophistication.​​
A deep emerald green marbled background was incorporated to suggest richness and depth, while golden tones were used for the lettering to give the logo a regal finish. The final result blends earthy elegance with high-end branding appeal.
Final Outcome:
The new identity positioned The Emerald Beauty Lounge as a refined, modern luxury space. The rebrand helped establish a consistent aesthetic across social media, signage, and product packaging, ultimately attracting a more premium clientele.