S. Serna Landscaping
Industry: Landscaping & Lawn Care
Type of Assignment: Logo Design
Location: Waterford, MI
Year: 2023
Overview:
S. Serna is a father-and-son landscaping business committed to quality, care, and consistency in outdoor services. As a growing local brand, they wanted a professional identity that visually communicated their hands-on approach and connection to nature.
Design Process:
The design process was collaborative and creatively open-ended. The clients gave me full artistic freedom with just one clear request: “Make it look like what we do.” I illustrated a classic push mower in motion with layered grass and bold rays behind it, surrounded by flourishing leaves to symbolize care and growth. The dark outer circle brings strength and structure to the logo, while various shades of green offer freshness and vitality.
Design Goals:
• Create a bold, illustrative mark that instantly conveys their services.
• Emphasize growth, greenery, and movement.
• Develop a logo that could easily be scaled for uniforms, yard signs,
and vehicle wraps.
Outcome:
The final design was well received and chosen as the official logo for the company’s rebrand. It is currently used across their printed marketing materials, apparel, and digital presence. The bold illustrative style makes the logo highly recognizable in a competitive local market.
Personal Note:
This was a rewarding project because of the creative freedom I was given. It challenged me to blend illustration with branding while honoring a small business’s identity. It’s a great example of how a simple brief can produce dynamic visual storytelling.