Moby Dick's
Type of Assignment: Logo Concept Design (Unused)
Year: 2023
Location: Waterford, MI
Overview:
This playful and aquatic-inspired logo was created for a local pet store based in Waterford, Michigan. The client sought a refreshed brand identity and explored various modernized directions. Although this particular concept wasn’t selected as the final logo, it was well-received and remained a favorite among the presented options.
Design Goals:
• Develop a whimsical, family-friendly aesthetic that
reflects the store’s fun and welcoming atmosphere.
• Incorporate aquatic elements and stylized
typography to nod to the name “Moby Dick’s” while
appealing to animal lovers of all ages.
and print.
• Ensure adaptability across signage, merchandise,
Design Process:
The concept was inspired by a desire to blend the visual playfulness of a pet-friendly brand with the literary charm of the name. I used bold, bubbly typography paired with a stylized whale tail splash to create instant brand recognition. The typography was custom-shaped to evoke motion and friendliness, while the wave base and splash elements were added to ground the marine theme.
Outcome:
Although the client ultimately reverted to their original branding, this design was praised for its creativity and personality. It serves as a strong example of concept work, custom type manipulation, and illustrative logo design. Personally, this remains one of my favorite explorations due to its lively energy and clever integration of theme.