Green Threads Eco Boutique
Industry: Sustainable Fashion / Retail
Location: Conceptual / Portfolio Project
Year: 2025
Overview:
Green Threads Eco Boutique is a conceptual brand created to showcase a sustainable, nature-forward approach to fashion. The identity was designed to reflect values of environmental consciousness, ethical craftsmanship, and timeless style. From the visual tone to the typography, every element was intentionally crafted to evoke calm, elegance, and sustainability.
Design Goals:
• Create a brand identity that communicates luxury, eco-
consciousness, and simplicity.
• Incorporate natural motifs that reflect the brand’s
mission of environmental responsibility and slow fashion
• Establish a calming and earthy aesthetic that aligns
with the boutique’s tranquil, curated retail experience.
Design Process:
The logo centers on a stylized leaf and thread motif, symbolizing the harmony between nature and fashion. The visual form draws inspiration from tree branches growing from a thread spool, subtly merging textile and ecological imagery.
Typography was carefully chosen to pair a classic serif with a modern sans-serif, creating balance between heritage and contemporary style. The color palette features rich, grounded earth tones like deep forest green, soft gold, and cream, enhancing the organic identity of the brand.
Outcome:
This logo and brand identity are featured in a full concept project, including packaging mockups, apparel tags, storefront visuals, and digital presence. The visual language successfully conveys the boutique’s promise of mindful fashion, showing that sustainability and luxury can coexist.
Personal Note:
This project was especially meaningful as it combined my passion for branding, design strategy, and sustainability. It demonstrates my ability to conceptualize and build a cohesive brand from the ground up with attention to both visual identity and brand storytelling.