Doll Bookkeeping and Accounting
Type of Assignment: Logo Design
Client: Family-Owned Accounting Firm
Location: Michigan
Year: 2024
Overview:
Doll Bookkeeping and Accounting is a small family-run firm dedicated to providing friendly, calming, and professional financial services. The business, named after the family’s surname “Doll,” wanted a brand identity that was welcoming and trustworthy, something that reflected their client-first approach and warm customer service.
Design Process:
Although there was no direct symbolic link between the name and the imagery, the client had a strong preference for a lotus flower, associating it with tranquility, balance, and beauty. The design was created to honor that vision, using soft pink tones to evoke a gentle and calm feeling. The symmetrical lotus form gives the logo a professional structure while retaining an inviting and approachable aura.
Visual Goals:
• Emphasize calmness, balance, and clarity
• Incorporate a soft pink palette for warmth
and friendliness
• Use elegant typefaces to reflect professionalism
in the financial field
• Design a floral emblem that feels meditative without
overwhelming the brand message
Outcome:
The final logo blends professional elegance with calming energy, helping the firm stand out in an industry often viewed as rigid or impersonal. The result is a brand mark that both the client and their clientele connect with emotionally and visually.